2018 is just around the corner – New Year’s fireworks, parties, and the never-ending resolutions.
If your social media feed is anything like mine, it’s currently clogged with “I will…” and “My Resolutions…” posts.
Some resolutions have to do with personal development, like health and generosity.
Others are more professionally-focused, such as finishing a degree program or expanding a department.
This time of year, the New Year, is all about one thing – the future.
Social media – an empowering platform or unnecessary evil? Depends on who you ask.
As a marketing consultant and millennial blogger, I spend a lot of time on social media. Posting, streaming, tweeting, and snapping my life, along with the curated content of my client’s, is broadcasted 24/7. The internet never sleeps, and given that my bread and butter is reliant on social media, I found it tempting to justify being “plugged in” around the clock.
Turns out, I’m not the only super “social” professional out there; recent studies show that Americans check their phones an average of 46 times a day and spend over two hours a day logged into a social media platform (some studies reported upwards of five hours a day). Constantly being plugged into social apps has been repeatedly linked with dangerous physical and mental health effects, including anxiety, depression, fatigue, headaches, insomnia, neck pain, poor posture, and vision problems. Continue Reading…
Guest Contributor – Veronica Hunt
Millennials are the most targeted audience with estimated $200 billion purchasing power in 2017. Naturally, it is the main reason why most of entrepreneurs strive to understand the psychology of these big spenders. Big companies generously fund Gen Y studies to be the first who get competitive data.
Of course, there are some myths that characterize millennials as the Me Me Me generation with narcissistic features and pocket-vibration syndrome. Being a millennial myself, I do regard such claims built more on stereotypes and formed bias than real facts. You have to understand the millennial’s mindset and not just focus on separate negative features every generation obtains.
So, being tired of all accusations about millennials’ laziness and disloyalty, I’ve decided to involve psychology and the most recent studies on Gen Y profile. Continue Reading…