Career Advice/ Entrepreneurship

What Keeps Entrepreneurs Going After Serious Setbacks

Guest Post by Salma El-Shurafa 

​Entrepreneurship is about untying knots and finding solutions.

Setbacks are an inevitable occurrence. The journey as an entrepreneur has twists, turns, bumps, bruises, and even roadblocks. These events are designed to restructure one’s purpose and passion for making an even greater breakthrough than before.

Ups and downs are what great business is all about. These fluctuations are comprised of the elements of life.

Admittedly, motivation is difficult to summon when we are faced with defining times. I will teach you how to stimulate and drive your performance after experiencing serious setbacks.

Evaluate and Understand the Issue

​Humans need time to process and understand the problems they are facing.

Take some downtime, and participate in something you love other than business. Once your mind is refreshed, it will work wonders.

Acknowledge a mistake was made, and identify the problem. Comprehend the root cause of what created the setback, this method gives you the ability to work towards solving the problem.

If you go against your morals and code of honor to quickly find a temporary solution it will come back to haunt you. Always follow your heart and act on what’s intuitive.

​Contact Trusted Individuals in Your Industry

​An action plan to eliminate the problem is necessary. Before you implement an action plan–talk it over with a few respected individuals in your industry.

Once counsel is finished, you will be critiqued and advised on what your next move should be to combat the problem. Soak in the advice and success tips they provide. Consider what they propose and reflect deeply; you do not have to execute their ideas if you feel it is not the best move for your business.

A difference of perspective is an encouraging notion. Stories of resilience will bring you hope and inspiration required to succeed. They will help you weather and navigate the storm.

​Utilize Mistakes to Facilitate Ultimate Growth

​One of the greatest motivating factors behind mistakes is the potential to climb higher than before. You will get knocked down, this is part of the journey, but what you decide to do when you get up determines the height of your success in the foreseeable future.

A positive outlook and optimistic approach to tackle mistakes will facilitate ultimate growth for your business. No circumstance you face is insurmountable. There`s always a way to come out on top with the power of belief.

Overcome obstacles to define greatness. Embrace the pain, because it is impossible to grow without it. Open your mind and meditate on all of the new possibilities.

Move forward when you experience duress. The best thing you can do is get back on your horse and ride towards your dreams, you have been given your greatest opportunity.

​Set Larger Goals

​New visions occur in abundance after a serious setback. More hard work, determination, persistence, and dedication is required to set larger goals. The time is now to expand and adapt.

Hardships are placed in front of you to spur a brighter tomorrow. Write down your new business goals, set a reasonable amount of time to accomplish them and diligently work towards making the unexpected happen. Your drive should accelerate after you make the unpredictable turn on the road to success.

Transformational results require leadership agility and a solidified team. Aim to acquire driven and helpful employees who are devoted towards your newfound success.


​Perceive business problems as good problems.

Every problem is a blessing in disguise. A practical solution is always available.

Surround yourself with dedicated and determined employees. It`s almost impossible to fix a problem alone. Ensure that they have your best interests in mind and fully comprehend their roles in finding solutions.

Adversity and turmoil will strike regardless of how shrewd you become in business. It is impossible to experience growth without encountering minor or major setbacks. Be prepared for the worst – don’t panic under pressure, and understand the sun will shine brightly again. Your best days are ahead of you.

About the Author:

​Salma El-Shurafa is an experienced Executive Coach and founder of The Pathway Project. She is a Professional Certified Coach by the International Coaching Federation (ICF), a Certified Professional Co-Active Coach from The Coaches Training Institute (CTI) and a graduate of CTI’s Co-Active Leadership program.


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