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Starting my own business in my early twenties with a laptop, communal Wi-Fi, and student loans, I quickly learned that it’s not what you know, it’s who you know (and I didn’t know anybody).
With limited funds and even less finesse, I struggled to connect with other professionals in my industry. I felt subconscious about my company’s early stage status and was almost convinced no one would ever hire me to market their brand. I knew networking was really important (I mean, it’s in all the business books), but armed with just with a well-worn Target suit, a couple dozen self-printed business cards, and an almost maxed out credit card, I wasn’t exactly positioned to network with the pros, or so I thought.
With over 470 million users, LinkedIn has emerged as the digital hub for professionals across the globe.
Replacing the old school resume with a nifty customizable profile url, and outdating the rolodex in favor of Connections, LinkedIn is where today’s business professionals connect.
A 2014 Jobvite survey indicated that 94 percent of recruiters search for job candidates via LinkedIn, while only 36 percentof job seekers have a LinkedIn presence.
For entrepreneurs, the impact of maintaining a standout LinkedIn profile can extremely influential, as prospective clients and investors often vet companies and founders through social platforms.
LinkedIn offers the ideal platform features to showcase one’s professional expertise and network influence in ways other social apps are lacking. Continue Reading…
Job hunting is the worst.
Rejection after rejection after rejection has become the norm for even the most talented of professionals.
Having your entire career scrutinized by people that don’t know you, don’t care about you, and are probably driven by their many subconscious biases regarding “people like you” isn’t fun.
In fact, recent studies indicate unemployment is a little more than nauseating – it can have disastrous effects on your health and relationships (not to mention finances).
As a job seeker, it’s hard to keep your chin up when you feel like putting your best foot forward simply results in being knocked to your knees – over and over and over. Continue Reading…
Social media is old hat to most of us digital natives – arguably having evolved into the millennial’s second language. Most of us post regularly on a variety of social media platforms without even thinking twice, much less thinking about the “appropriateness” of the post.
Today’s popular social media apps are all about being “in the moment” – from Twitter’s literal “Moments” to Facebook LIVE to Instagram stories – and we tend to think of our social content strictly in the present tense, neglecting any future implications of one’s digital footprint.
But recent reports indicate that we should put some thought into our online branding, as it might come around to haunt us in the future. 79 percent of job recruiters check out candidate’s social media profiles, and 70 percent of recruiters have even rejected candidates based on inappropriate content they found online. For those of us that are self-employed, similar consequences may surface when it comes to securing investors or prospective clients. Continue Reading…