This post is brought to you on behalf of Reward Volunteers and does not necessarily reflect the views of the sponsoring organization.
Immediately following my high school graduation, I bought a one-way ticket to Beijing, China.
I’d only been on an airplane once and had never traveled internationally before, so this travel excursion was quite the adventure. I learned enough Mandarin to greet others, say “Yes” and “No”, and communicate about basic navigation. I’d received a slew-full of additional vaccines from my county health department, and leafed through a few travel books on China’s capital province. I wasn’t really sure what to expect, but I knew it was going to be exciting.
Seeking a more meaningful experience than my peer’s Greek rush weeks, I decided to spend the summer volunteering at two poorly-funded orphanages located a few hours outside of the capital city. I was still pretty clueless at this time about what I wanted to do with my life and whether or not I wanted to go to college. I hoped this summer of philanthropy would provide me some direction. Maybe I’d realize the nonprofit sector would be a good fit for me, or I’d make some international relief work contacts; either way, I wanted to help others and understaffed orphanages on the other side of the world seemed like a good place to start.
Millennials are all about giving back – we support socially conscious brands, practically invented crowdfunding, and are repeatedly reported to be one of the most financially generously generations in American history.
But what about giving back to our community?
What about giving back through our professional skill set?
What about serving on a nonprofit board?
Truth bomb: I didn’t have any interest in serving on a nonprofit board until I was invited. I assumed that was simply something retired professionals and politically-inclined individuals sitting on a cushy pension or salary used to fill their time; I had no idea it was even an option for young professionals like myself.
This summer Adam Sandoval is hitting the road with Harley-Davidson for a cross-country ride to honor those who have served and give away bikes to eight lucky vets.
Adam is an avid H-D rider, and he and his chihuahua Scooter have crossed the country in support of military vets. His ScootinAmerica initiative has raised awareness for several veterans organizations, and he’s honored to partner with H-D to bring relief to more riders. He understands that riding can be a relaxing, restorative hobby for vets, especially for those suffering from PTSD.
Anyone can nominate an active military member or veteran to MISSION: THANK YOU by submitting their story of sacrifice, strength and courage to http://missionthankyou.com. Adam will be part of the group reviewing and selecting deserving patriots for the award. Continue Reading…
Giving back is everywhere – from corporate initiatives to local entrepreneurs – profit plus purpose is quickly becoming a common theme with 21st Century start-ups. Pledging a double bottom-line went to something expected of Forbes’ listed billionaires to everyday entrepreneurs.
Integrating this philanthropic element into your company has gone from novel idea to essential implementation; courtesy of socially conscious millennial consumers. Championing internet slang such as #YOLO and #giveback, Generation Y wants to make the world a better place—one purchase at a time.
More than 85% of millennials correlate their purchasing decisions and their willingness to recommend a brand to the social good efforts a company is making. Millennials’ desire to be a part of initiatives that serve a “greater purpose” and are willing to put their money where their mouth is. Just look at social conscious brands that’s products characterize millennials’ shopping lists: TOMS, FEED, Sseko Designs, Proof, Whole Foods.
Are these products purchased to “fill a need”?
Certainly. But why are these brands purchased over their lower-priced alternatives?
Because they not only fill a need, but they also make the world a better place.